What do Office Depot, Traction Event Labs, and the NASCAR Hub all have in common? They are all in the business of getting business done.

For the second consecutive year, NASCAR selected Traction Event Labs to design, construct, and operate a mobile business center at the Daytona 500. Building upon key learnings extracted from our 2016 event, we made subtle tweaks that improved the overall guest experience and enabled The NASCAR Business Hub to quickly become a hotspot inside the Monster Energy NASCAR Cup Series Garage.

Teams, track operators, sponsors, and select industry insiders were all welcome to use the NASCAR Business Hub as an industry resource. It was filled with amenities that were specifically designed to assist these groups in enhancing productivity and getting more business done during the weeklong activities surrounding the Great American Race.

Amenities Included:

  • 53’ custom Featherlite trailer complete with two VIP conference rooms.

  • High-speed WiFi.

  • Breakfast, lunch, and dinner each day.

  • Unlimited access to conference rooms and lounge area.

  • Onsite concierge.

We take great pride in designing The NASCAR Business Hub to ensure that each guest has everything they need to be as productive as possible. We believe that when the sport grows, we grow.

Until next time.




Traction Event Labs

(m) 704.819.7494



Mailing Address:

2525 Distribution Street

Charlotte, NC 28203

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