Throughout his career, the San Francisco-native has worked with the most recognizable sports entertainment and Fortune 500 companies nationwide, such as FOX Sports 1, NASCAR, Professional Bull Riders (PBR), Sprint, Ford Motor Company, Coca-Cola, Lowe’s Home Improvement and Freightliner.
Verlatti was integral in the acquisition and development of Sprint’s multi-million dollar experiential activation program in 2007 and again in 2013.
A true pioneer, Verlatti worked with partners to design the nation’s largest mobile screen with tailored video content, a widget wall and interactive games for The Sprint Unlimited Experience.
After joining JHE in 2001, Verlatti made a quick impact by selling seven new NASCAR Sprint Cup Series tracks, increasing company by almost 10 percent year over year. Since that time, he has added 13 tracks as JHE clients.
Under Verlatti’s leadership, JHE has earned award recognition from the Southeast Tourism Society, Business Leader Magazine, Special Events Magazine and Inc.
Within only a year of Traction’s inception, Verlatti’s company provided digital services to nationally-recognized names including NASCAR, Las Vegas Motor Speedway and Sprint.
Verlatti and the Traction team created a customized app for NASCAR’s business-to-business meetings that manages 83 corporate partners and decreased the man-hours for each event from 240 to 5.
2525 Distribution Street
Charlotte, NC 28203