"Traction's industry knowledge and strategic insights have precipitated some of the most potent opportunities we've ever gotten to work on as a company. Michael isn't just hot air - he is a noble gas."
-SHANNON MORRISON - Chief Creative Officer, IM Creative
"Traction is an organization that has exceeded expectations over the years helping us design and develop software and mobile applications for NASCAR Fuel for Business."
-Norris Scott - Vice President of Partnership Marketing and Business Solutions, NASCAR
"Michael has the uncommon combination of being a visionary that dreams of things that other would consider impossible and the management skills and detail orientation to follow through on the project completely."
-Jason Dukes - Principal, Captains Chair Coaching
"I've known Michael more than a decade in a professional capacity. Michael understands events, operations, motorsports and marketing better than most. On top of his professional qualities, he is a good person who is always focused on his clients needs."
-Kimberly Meesters - Sponsorship Marketing at Sprint, NASCAR Sprint Cup program
"As an employer Michael was, and continues to be, a pivotal part of cultivating one's talents and overall development."
-DEVIN KLEIN - DK MEDIA PRODUCTIONS
"Atlantic is pleased to collaborate with Michael and Traction Event Labs to provide high quality, innovative exhibit and event solutions to clients in Motorsports."