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AWESPITALITY is the feeling that one receives when they are exposed to uniquely memorable events that are created by specialists. The memories created at events are saved and often cherished. We share stories of these moments with our friends and never forget the people who were responsible for gifting us with these epic opportunities.

"Michael has the uncommon combination of being a visionary that dreams of things that other would consider impossible and the management skills and detail orientation to follow through on the project completely."

-Jason Dukes - Principal, Captains Chair Coaching

"Atlantic is pleased to collaborate with Michael and Traction Event Labs to provide high quality, innovative exhibit and event solutions to clients in Motorsports."

-Greg Beach - President, Atlantic Exhibits

"Traction is an organization that has exceeded expectations over the years helping us design and develop software and mobile applications for NASCAR Fuel for Business."

-Norris Scott - Vice President of Partnership Marketing and Business Solutions, NASCAR

"Traction's industry knowledge and strategic insights have precipitated some of the most potent opportunities we've ever gotten to work on as a company. Michael isn't just hot air - he is a noble gas."

-SHANNON MORRISON - Chief Creative Officer, IM Creative

"I've known Michael more than a decade in a professional capacity. Michael understands events, operations, motorsports and marketing better than most. On top of his professional qualities, he is a good person who is always focused on his clients needs."